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Strategic Marketing Management

Trabalho para conclusão da matéria Strategic Marketing Management do curso de Pós Graduação em Management Studies da Instituição Cavendish College, Londres.

CAVENDISH COLLEGE

Strategic Marketing Management

EasyJet

Assessment – Task Two

Lecturer: John Heather

Danilo Gomes de Matos – Group C – DMS/MBA

Date: 03/06/2008

List of Contents

Company selection and background. 4

Customer base. 4

Product/Service. 4

Target market 5

Financial information. 5

1. External Analysis – Macro Environment 6

1.1 PESTEL Analysis. 6

2. External Analysis – Micro Environment 12

2.1 Porters Five Force. 12